People

Team

Frank Lampen
Chief Tasting Officer
Frank Lampen Chief Tasting Officer
Frank has set up several businesses, and advised dozens more, both inside and outside of drinks. He has a wide understanding of deal structures, launch strategies and effective brand positioning, and helps founders look for and achieve game-changing pivots to drive rapid growth. He has over ten years' experience in drinks, and blogs at frankaboutfood.co.uk
Shilen Patel
Chief Exec
Shilen Patel Chief Exec
Shilen started in drinks by leading a team at Guinness that turned around over 20 years of brand decline. He then started his own business and has since helped dozens of founders realise their potential. He’s great at asking provocative questions, helping develop brilliant propositions and compelling strategies and coaching high performing teams to deliver great results.
Dan Gasper
Chief Operating Officer
Dan Gasper Chief Operating Officer
Dan spent his early years working for some of the world’s largest drinks businesses, he then broke away to set up and run his own business and later set about supporting other start ups and growing businesses to help realise their potential. His deep experience in sales and marketing coupled to an encyclopaedic knowledge of the drinks world, means he can help you create brilliant sales strategies and trade marketing activations that will shift the dial.
Dan Shrimpton
Investment Director
Dan Shrimpton Investment Director
Dan is an entrepreneur with over 10 years' experience at Innocent and Peppersmith. Having worked in both financial and marketing roles and set up his own business, his experience enables him to add value in areas ranging from financial planning and business modelling to trade marketing and sales strategy.
Gonzalo De La Pezuela
Managing Director - North America
Gonzalo De La Pezuela Managing Director - North America
Gonzalo co-founded two startups in wines and spirits and managed two successful exits. Previously, he developed his marketing career within industry leading portfolios in the USA specifically, as well as in the Americas more broadly. Gonzalo is a commercial generalist who brings powerful business strategies, brand innovation and effective teams to life.
Helen Hoeben
Senior Innovation Director
Helen Hoeben Senior Innovation Director
Helene is a self-starter with 12 years' marketing and innovation experience, working both client and agency side for businesses including SABMiller and BAT.
Helene is great at approaching complex issues with a strategic lens, joining the dots and getting to results quickly.
Dan Hatton
Innovation Director
Dan Hatton Innovation Director
Dan is an experienced marketer with over 10 years working in the global drinks industry. Having undertaken a number of both local and global roles at DIAGEO Dan is great at unlocking the magic in brands, bringing a sense of clarity, and driving wide spread support for the initiatives and teams he leads.
Allie Warren
Brand Manager
Allie Warren Brand Manager
Allie joins Distill Ventures after spending the last 6 years working in the Marketing departments of some of London’s biggest bar & restaurant groups. Her experience includes dreaming up & driving partnerships with drinks brands, using original content to tell engaging stories and all things digital marketing. As the Brand Manager, her focus will be on making sure DV is the first port of call for anyone interested in starting & scaling a modern spirit brand.
Zoe Decool
Brand Insight Expert
Zoe Decool Brand Insight Expert
Zoe has experience as both a strategist and a researcher in creative agencies and brand & insight consultancies. With these two hats she has been advising global brands around the world on challenges spanning innovation, market entry, audience and cultural understanding, all the way to brand positioning, creative development, and communications planning. She is now keen to use her know-how, rigorous mind and relentless curiosity to help founder-led brands make an impact.
Susie Goldspink
Search & Insight Manager
Susie Goldspink Search & Insight Manager
Susie has experience in research and consulting from both a market research agency and a global management consultancy.  Her drinks industry experience includes running research and analysis projects for FMCG clients, turning large amounts of market and consumer information into actionable insight for clients.  Susie is up for the challenge to help Distill Ventures find the founder-led brands of the future.
Francis Wathen
Finance & Investment Associate
Francis Wathen Finance & Investment Associate
Francis joined Distill Ventures having spent 3 years working in commercial assurance at Grant Thornton. There, he gained experience working with a range of companies cross sector, and led teams conducting a wide range of engagements. He is a qualified chartered accountant and a member of the ICAEW. Francis is also a Business Mentor for the Prince’s Trust, working with disadvantaged young people to help them set up their own businesses.
Will Welton
Programme Executive
Will Welton Programme Executive
Will joins Distill Ventures as part of the New Entrepreneurs Foundation (NEF) 2017 Cohort – a learning programme that aims to harness entrepreneurial talent by offering a fast track business training programme and mentoring over twelve months. Prior to that he spent three years at Diageo and subsequently HelloFresh in both sales and customer marketing roles; he has a passion for disruptive businesses that are offering new products and experiences to consumers by challenging the status quo.