Digitally native brands could change the future of the drinks industry. They’re substantially lowering business costs, increasing customer engagement and pioneering inventive tastes. What can these brands teach you?
Below, they’ll examine what they are, what they mean for other businesses, and how the drinks industry still has some catching up to do. While we know the U.S. market’s three-tier system can complicate direct-to-consumer sales efforts, there are still plenty of best practices to be gleaned from the host of brands that are disrupting the marketplace, especially as your business looks to expand sales & marketing efforts internationally.
Distill Ventures sees a huge opportunity in the exciting but nascent sector of Non Alcoholic Drinks and we want to help entrepreneurs and creators launch and grow non alcoholic brands of the future.
Traditionally, if someone wasn’t drinking alcohol people would say they were ‘not drinking’. This used to mean they could only choose from a range of sugary, fizzy, or fruity drinks or juices, but this is changing dramatically. The demand for complex, more challenging options is growing fast which is one of the reasons we believe that non alcoholic drinks is one of the most exciting trends and biggest opportunities currently emerging in the drinks industry.
The below trend spotlight paper examines the macro trends driving this category growth and then sets out to define exactly what makes a ‘non alc’ drink different from mixers and soft drinks by examining three distinct characteristics.