“Scale and speed: secrets of the founder-led brands who are changing the industry”
The model for growing craft spirit brands has fundamentally changed. Whereas it once took 7-10 years and plenty of shoe leather to reach scale, brands are now showing an ability to grow from zero to 30K 9LC in just a few years. What’s enabled this shift and what lessons can be learned from these businesses?
In this session we’ll hear from Stuart Gregor (Four Pillars Gin), Elwyn Gladstone (Malfy Gin), Pat Rigney (Gunpowder Irish Gin) and Guillermo Erickson Sauza (Fortaleza Tequila) whose brands have gone from little to large at a rate rarely seen before. We’ll explore their views on the market, what’s been driving their incredible growth and discuss topics including:
– Maintaining an on-trade focus versus going early into retail
– How to build a winning network of distributors
– Brand building for scale and how to keep your fans as you rapidly grow
-The size and type of team you need to achieve fast growth
This session will be part of Park Street University’s programming focused on providing education for spirits entrepreneurs.