What We Look For

We're lucky to work with a group of great entrepreneurs, all of whom have incredibly diverse drinks brands. We invest in companies of all sizes, from pre-launch or early stage drinks startups to well-established brands looking to tap into new markets, scale rapidly or build distilleries and production facilities. Here are some general guidelines on what we look for in our future portfolio partners.


Alcoholic drinks of all ABVs and types

Except beer and wine


A great idea or brand

Well thought through propositions that bring something new to the market and are created by a founding team with big ambitions and plenty of determination.


Rapidly growing businesses

Brands with a clear plan for the future, looking for funding to take their company to the next level and realise their ambitions both in their home market and later on a global scale.


Pre-launch and early stage businesses

Founders looking for help getting started, or growing businesses with a clear plan that need funding to realise their founding vision.


Ambitious founding team

Entrepreneurs who want to continue to drive their businesses, get to a significant size and sell in a number of years at an agreed future date.

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