What We Look For

We're lucky enough to work with a bunch of great entrepreneurs, all of whom have individually unique brands. Here is a guide to what we look for in a potential investment.

  • A great brand, which brings something new to the market, created by a founding team with big ambitions and plenty of determination.
  • Pre-launch and early stage businesses looking for help getting started, or growing businesses with a clear plan, that need funding to realise their vision.
  • Teams who want to build their business and sell in a number of years at an agreed future date.
  • Alcoholic drinks of all types, except beer and wine.
  • Non-alcoholic, zero proof or low ABV products that target the premium on-trade