What We Offer

We're an accelerator – that means that we offer a combination of cash investment, access to expertise and mentoring to help you go further, faster. We want to remove as many constraints as possible to allow you to realise your vision for your business.


We arrange investment from Diageo into companies at a variety of stages and sizes –from pre-launch startups to businesses expanding internationally. Our investments so far have ranged in size from £175k to over £10m.

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Once an investment is made, we start working with you closely. The support we give is broad ranging – we try and be problem solvers, confidantes, cheerleaders and sometime provocateurs.

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Through our partnership, we can offer you unique access to the global Diageo network of over 25,000 drinks professionals and their technical, financial, production, legal, commercial and marketing experience.

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