We arrange investment from Diageo into companies who are scaling fast, as well as those who are just starting out. We strive to offer the best support to businesses, whatever their size. Our investments to date range from £175k to a pre-launch start-up to over £10 million to fundamentally transform a whisky business.
Each deal is unique and tailored to your requirements and rate of growth. We’ll work closely with you to develop a plan and work out what necessary investment might be. Regardless of size of investment, Diageo will remain a minority investor so you stay in control as the business scales.
Investments are made on the basis that – if all goes well – Diageo continues to meet future funding requirements through to a pre-agreed point where they might be interested in acquiring your business. All deals do include a call option for Diageo to buy the business outright at an agreed future point.
Diageo is uniquely placed to understand opportunities within the global drinks market and is equally happy funding capital and stock investment as it is funding brand-building, marketing activity and global expansion.