Route-To-Market Strategies For Beverage Brands: NYC Panel Revisited
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The highly-anticipated panel discussion from the Quarterly Series, in collaboration with Distill Ventures, Diageo and Food 'n' Bev Connect.
ABOUT THE SESSION
The Creators interviews pioneering producers from around the world to reveal how they define this new category, what inspired them to experiment with new ingredients and production methods, and how they're breaking free from traditional expectations of what a whisky should be.
As the popularity of New World Whisky continues to grow, we expect to see more distillers taking an interest and developing their own whiskies.
Interested in finding out more? Our video series looks at all things New World Whisky, hear from the drinkers, distillers and sellers to discover how the whisky world is changing! Also, check our ‘New World Whisky summit’ where our panel of experts discuss the dynamic and exciting future of the world of whisky.