Marketing Beyond Dry January with Derek Brown
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Watch back the live panel discussion with Derek Brown on year-round marketing strategies for No & Low Alcoholic Drinks
ABOUT THE SESSION
In the session, Derek and the panel uncovered two main groups:
In your bar or restaurant, the end product would be the actual serve you want them to taste. Instead of offering a sample of an alternative, like NA tequila for example, present it in a non-alc margarita for a taste they can conceptualise and open up to.
Understand your on-premise setting and translate this into your selection and presentation of non-alcoholic drinks so your guests can experience what they're used to. In a high-end bar, the expectation would be a beautifully prepared, elevated serve, whereas a walk-in dive bar might welcome a great non-alc beer and shot pairing.
Want more? There are plenty more insights packed into this webinar including building a menu that integrates, rather than separates, and thrives on inclusivity - dive in!