Route-To-Market Strategies For Beverage Brands: NYC Panel Revisited
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The highly-anticipated panel discussion from the Quarterly Series, in collaboration with Distill Ventures, Diageo and Food 'n' Bev Connect.
The 90-minute inaugural New World Whisky Summit took place is September 2020 and brought together experts from around the globe to discuss the exciting, dynamic New World whisky category. Moderated by whisky expert and journalist Becky Paskin, the panel explored this rapidly developing category, how it's defined and what the future looks like.
ABOUT THE SESSION
Panelists
- Andy Gemmell, Owner, The Gate, Glasgow
- Dr Ivan Saldana, Founder, Abasolo whiskey
- David Vitale, Founder, Starward whisky
- Dawn Davies, Head Buyer, Whisky Exchange
- Frank Lampen, CEO and Founder, Distill Ventures
Some of the topics we cover in the session
- What is New World Whisky
- Who is the modern whisky consumer and what are they looking for?
- Can 'Old World' whiskey become a 'New World' by being disruptive and innovative?
- How can producers and retailers work together to the benefit of these new consumers?
- What brands and regions are producing the most exciting spirits at the moment?
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