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Insights & Trends

Marketing Beyond Dry January with Derek Brown

Insights & Trends

No & Low

Panel Discussion

Watch back the live panel discussion with Derek Brown on year-round marketing strategies for No & Low Alcoholic Drinks

ABOUT THE SESSION

This seminar featured a panel of No & Low experts

  • LP O'Brien, Beverages Consultant and Netflix’s Drink Masters S1 Winner
  • Marcos Salazar, CEO of Adult Non-Alcoholic Beverage Association
  • Sarah Pretorius, Co-Founder of Sip Steady
  • Anika Sawni, Founder of Grüvi
  • Heidi Dillon, CEO of Distill Ventures

‍

Here are some key takeaways from the session:

‍Develop clear brand messaging and positioning focused on the unique consumer benefits. (Anika Sahni)

Work on getting accurate category data and integrating it into marketing and business strategies. (Marcos Salazar)

Continue building digital communities and exploring non-traditional marketing opportunities. (Heidi Dillon)

Educate bartenders and hospitality staff on properly utilizing non-alcoholic products in cocktails and drinks. (LP O'Brien)

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Navigating Non-Alc Distribution with Derek Brown

Featured article

Watch back the live panel discussion with Derek Brown on the distribution of Non-Alcoholic Drinks

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Seedlip & Distill Ventures - A Case Study

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Case Study

Starting at the first meeting and following through to its exit into Diageo, read about Seedlip & DV's journey together as we worked to create a new drinks category.

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The Power of Design - Creative Storytelling for Modern Whisky

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Seminar

Watch this digital seminar where we explore how to bring your whisky brand to life so it captures the attention of modern whisky consumers. Topics include brand identity, story and values through every consumer interaction.

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The Rise of the Non-Alcoholic Drinks Industry

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We’ve been watching the popularity of non-alcoholic drinks grow over the last 3 years, and according to new research commissioned over the last 8 months, their time has finally come.

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© Distill Ventures Limited 2024

Outside the US: Distill Ventures (London) Limited is an Appointed Representative of Prosper Capital LLP which is authorised and regulated by the Financial Conduct Authority. Distill Ventures (London) Limited is registered in England and Wales, Company No. 12043104. Registered Address: 22 Newman Street, London, W1T 1PH

For US residents only: Frank Lampen, Krishen Jani and Karen Xiang are the registered representatives of First Liberties Financial (FLF), a U.S. Securities and Exchange Commission registered broker‐dealer and a member of FINRA/SIPC/MSRB, and the investment related services offered within this site are available in the US exclusively through them. They may only conduct business with residents of the states for which they are properly registered. Please note that investment related services may not be available in every state. First Liberties Financial and Distill Ventures are not affiliated. Distill Ventures Registered Address: Floor 13, 450 Park Avenue South, New York, NY 10016