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The Rise of Non-Alc
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Filmed in 2017, listen to influential voices from around the globe from when Non-Alc was just starting to gain momentum.
Watch back the live panel discussion with Derek Brown on the distribution of Non-Alcoholic Drinks
ABOUT THE SESSION
This seminar featured a panel of No & Low experts
- Stephanie Burke (Regional Sales Manager, Free Spirits & Owner/Operator of Lenny's Hideaway)
- Darryl Collins (Owner of Hopscotch Non-Alcoholic Bottle Shop)
- Tom Halaska (National Sales Director, Ritual Zero Proof)
- Jules Briant (Trade Marketing Director, Distill Ventures)
The three-tier system, while sometimes less than efficient, is something that beverage buyers have come to understand. Unlike their alcoholic counterparts, procuring non-alcoholic beverages offers a variety of options, each with its own nuances.
The question arises: Should Non-Alcoholic brands opt for traditional distributors, online wholesalers, or direct sourcing?
As this discussion highlights, each avenue has its pros and cons.
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