.png)
Marketing Beyond Dry January with Derek Brown
Featured article
Watch back the live panel discussion with Derek Brown on year-round marketing strategies for No & Low Alcoholic Drinks
Watch back the live panel discussion with Derek Brown on the distribution of Non-Alcoholic Drinks
ABOUT THE SESSION
This seminar featured a panel of No & Low experts
- Stephanie Burke (Regional Sales Manager, Free Spirits & Owner/Operator of Lenny's Hideaway)
- Darryl Collins (Owner of Hopscotch Non-Alcoholic Bottle Shop)
- Tom Halaska (National Sales Director, Ritual Zero Proof)
- Jules Briant (Trade Marketing Director, Distill Ventures)
The three-tier system, while sometimes less than efficient, is something that beverage buyers have come to understand. Unlike their alcoholic counterparts, procuring non-alcoholic beverages offers a variety of options, each with its own nuances.
The question arises: Should Non-Alcoholic brands opt for traditional distributors, online wholesalers, or direct sourcing?
As this discussion highlights, each avenue has its pros and cons.
.svg){kind=icon}
.jpg)
